9. Brand Haribo, Germany (3.18 billion dollars). In 1920, the confectioner Hans Riegel set up a company, the name of which is the acronym. It was created from the name of the creator and the name of his hometown "NAns" - "RIgel" - "BOnn". Within two years, man had developed a recipe for chewy sweets, the creation of which was inspired by the circus bears. "Dancing Bear" became a symbol of Haribo. In 1960 it was changed to "Golden Bear".